From the very beginning, our mission has been to reshape the way creative work is protected, tracked, and valued in the digital world. We’ve always believed that IP holders deserve cutting edge infrastructure to not only defend their work, but also amplify their impact.
The evolution to KINETK is more than just a name change. It’s a reflection of where we’re headed, and how far we’ve come. Respectively for Mariale and myself, Mentaport and Trips gave us the foundation to explore the fractured IP landscape, and begin building the tools creators need most. KINETK captures the core of what we’ve built and accelerates it: a dynamic network powered by invisible watermarking, AI fingerprinting, real-time tracking, and creator-first intelligence. Every post. Every platform. Every time that content moves, KINETK moves with it.
Our new name is rooted in motion, visibility, and transformation. KINETK embraces a bigger, more interconnected vision: a future where every piece of content carries its own signature, where IP holders have full transparency into their reach, their rights, and their value wherever their content goes and is consumed.
The past six weeks since we announced the transaction, has been a whirlwind. Catch up below and get a glimpse of this new energy in motion:
Trips Acquires Mentaport; Rebrands as KINETK
Thanks to Kaya Yurieff and Beluga for the deal and Monad launch shoutouts
CEO & Co-Founder, Michael Finkelstein appears on Monad in the Morning
KINETK Profile (Netinfluencer)
We’ll be rolling out updated product experiences, a redesigned site, and an early access program. Stay Tuned!
Michael and Mariale